Search Conversion Dashboard

The Search Conversion Dashboard reflects how customer searches translate to orders and revenue.

You can use the dashboard analytics to review how customer searches with results and without results impact your site orders and order conversion rates. Use the Conversion of Search Phrases table to review the use of specific search terms and modify your search strategy.

The Search Conversion data is recorded on all search terms leading up to the conversion. When a order is placed, the search conversion is reset. New search terms, searched after a placed order, count as a new search session.

The dashboard consists of the following graphs and table:

Visits with Searches

With Results: The percentage of visits that include at least one search with results. The calculation uses the total number of visits that include at least one search. Example: Over a 24-hour period your site logs the following:

1000 visits that included at least one search
700 visits that included at least one search with results

700 / 1000 = 0.70

70% of visits with searches have at least one search with results.

Without Results: The percentage of visits that include only searches without results. The calculation uses the total number of visits that contain at least one search. Example: Over a 24-hour period your site logs the following:

1000 visits that include at least one search
300 visits that include only searches without results

300 / 100 = 0.30

30% of visits with searches have no results

Orders with Searches

With Results: The percentage of orders placed in visits that include at least one search with results. The calculation uses the total number of orders placed in visits that include at least one search. Example: Over a 24-hour period your site logs the following:

500 orders were placed in visits that included at least one search
400 orders were placed in visits that included at least one search with results

400 / 500 = 0.80

80% of orders were placed from visits that included at least one search with results.

Without Results: The percentage of orders that happened in visits that include only searches without results. The calculation uses the total number of visits that included at least one search. Example: Over a 24-hour period your site logs the following:

1000 visits that include at least one search
100 orders placed in visits that include only searches without results

100 / 1000 = 0.10

10% of orders were placed in visits that included only searches without results.

Order Conversion with Searches

With Results: Number of orders placed in visits where a search with results happened, divided by number of visits that contain at least one search. Example: Over a 24-hour period your site logs the following:

400 order placed in visits with search results
1000 visits that include at least one search

400 / 1000 = 0.40

40% order conversion rate for visits that included searches with results.

Without Results: Number of orders placed in visits where a search happened but no results were returned divided by number of visits that contain at least one search. Example: Over a 24-hour period your site logs the following:

100 orders placed in visits that only include searches without results
1000 visits that include at least one search

100 / 1000 = 0.10

10% order conversion rate for visits that included searches without results.

Average Visit Duration

With Searches: The average duration of visits that contain at least one search
Without Searches: The average duration of visits that do not contain any search

Conversion of Search Phrases

This table lists the search phrases or terms that customers searched on your site. You can set the table view to list the search phrases with results or the search phrases without results. You can sort the table by orders, descending or ascending.

For each search phrase, the table lists the following:

Search Phrase: The phrase that was searched. If a phrase produced a result in one visit and did not produce a result in another visit, it is counted once in each table view. If a phrase produced a result once and did not produce a result in a second search within the same visit, the search that did not produce a result is ignored.
# Searches: The number of times the phrase is searched.
#Visits: The number of visits during which the phrase was searched one or more times.
Orders: The number of orders placed during visits that include a search with the search phrase.
Merchandise Total: The value of the orders placed during visits that contain a search with the search phrase.
Avg. Merchandise Total Per Search: Merchandise Total/#Searches
Avg. Merchandise Total Per Order: Merchandise Total/Total Orders
Items Per Order: Total number of units sold in visits that contain at least one search/Total Orders
Order Conversion: The rate of visits during which the phrase was searched and an order placed. Orders/Visits.

You can use the table to identify search phrases that influence customers to place orders. You can also use the table to identify the search phrases for which your site is not returning results. For example, you can modify your search library so that it includes search phrases that have a high rate of use but do not return results. After adding the search terms, you can evaluate their performance on the dashboard.