The Business Manager Analytics reports are retired. As of January 1, 2021, the reports are no longer populated.
To access current data with advanced analytics and reporting capabilities, use the Reports & Dashboards Reports & Dashboards.
This page describes the metrics elements as defined and used in the Salesforce B2C Commerce Historical reports.
These are general terns and their definitions.
| Term | Definition |
|---|---|
| A/B testing (visit-based) |
A visit can take part in A/B testing with one or more tests. Each test has a name and several segments (for example, name FastCheckout and segments one step and two step).
A visit can be part of multiple segments within a test and can take part in multiple tests at once. It will be counted for all tests in which it took part. |
| Basket / Cart |
A basket or cart is a shopping cart created by a user during an add to cart operation.
For example: A customer goes to iDemand.com, thus creating a visit or session. The session ID is 1234 with time stamp March 20, 2015 12:20:37. The customer adds a product to a cart. The new cart has Cart ID 99999 with time stamp March 20, 2015 12:24:19. The customer doesn't check out the cart but leaves the store, ending the visit/session. At 20:56:44 in the evening, the customer returns. Because the customer allows cookies, the cart still exists. The system detects this, counts the cart as a new cart, and sets the time stamp of the cart to the time stamp of the new visit/session, that is, March 20, 2015 20:56:44. The customer adds one more product, checks-out and leaves. The end result is two visits, two carts and one checkout. |
| Buyer | A customer who has an account in the store, and who has made at least one purchase. |
| Checkout | The process of ordering what is in the cart. This process can be stopped at any time and doesn't necessarily end with an order. A visit can have more than one checkout process for the same cart. Each checkout is counted separately. The counting starts from the start time of the visit. |
| Customer | A buyer; a visitor who registered an account in the storefront and who might or might not have made a purchase. |
| External search | Any search that led to the storefront, regardless of source. Phrases are not separated or reordered. B2C Commerce maintains a list of recognized search engines. If you know of a search engine that should be added to the list, contact Commerce Cloud Support. |
| IP address | The IP address of the sender of the request. The real IP address of the sender can be masked by proxies or network address translation. |
| Order |
The final result of a completed checkout process. Each order is counted separately. The order time is the start time of the visit. A visit can have more than one order (that is, a new cart for each order). All reports use orders as they were captured by B2C Commerce at the time they were placed. Any subsequent changes to orders are not captured by B2C Commerce. |
| Page request | An http-request to the
system. Only HTML requests are counted, no media requests (for
example, images, CSS, or Flash) are counted. This is also called
a page hit. |
| Product | An item with a unique ID (SKU). Each variation of a product is a product while individual options of a product are not a product. |
| Quantity | The number of items sold of a specific product. |
| Referrer | When visiting a web page, the referrer or referring page is the URL of the previous web page from which a link was followed. More generally, it's the URL of a previous item which led to this request. The referrer of an image, for example, is generally the HTML page on which it's to appear. |
| Registered buyer | A registered customer who has made at least one purchase. |
| Revenue | The sum of all merchandise totals, including shipping and tax. |
| Robot |
Also known as a web crawler or spider; a program that browses the World Wide Web in a methodical, automated manner. Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. A list of recognized robots is maintained by B2C Commerce. |
| Runtime | Time needed to deliver a response back to the client. This includes the time needed by B2C Commerce to create and send the response. |
| Search |
Any search performed in the storefront. A search can contain one or more search words. For example Apple iPod represents one search and one search phrase. Phrases are not separated into single words or reordered. For analytics, only the 10,000 most recent search phrases are used. |
| Unique page | A unique B2C Commerce URL, for example, /Link-Category?catalog=StandardCatalog&name=226. |
| Unregistered buyer | An unregistered user who makes a purchase. Given the nature of being unregistered, the same user will be counted for each purchase. |
| User agent/browser | The client application used with a particular network protocol. The phrase is most commonly used in reference to those that access the World Wide Web. web user agents range from web browsers to search engine crawlers (spiders), screen readers and Braille browsers. When internet users visit a web site, a text string is generally sent to identify the user agent to the server. |
| Visit |
A session by a registered/unregistered person or robot as indicated by a unique session ID that spans all requests.
|
| Visit duration | The time between the first request that started the visit and the full delivery of the last request of the visit. |
| Visitor | A visitor to the storefront, registered or unregistered. |
Because carts and checkouts can occur multiple times, the conversion report can have unexpected values when using the B2C Commerce metrics. These metrics relate to the Conversion report:
Visits Conversions
Order Conversions
Cart Conversion
These metrics relate to purchases:
Orders and Revenues
Average Revenues
Average Orders
Ordered Products
This metric relates to the catalog.
These metrics relate to search and navigation.
Top Search Terms
Search engine Hits
These metrics relate to search engine hits:
These metrics relate to customers:
Customers and Buyers
Traffic metrics relate to client navigation.
This report is ordered by test and test segment name. This test lists: